Social Media has transformed modern day communication. It comprises a widespread array of internet-based software, tools and interfaces for sharing and receiving details and information. It’s a new age medium that depends upon mobile and web-based technologies that allows communities and individuals to share, discuss, re-create and alter the user generated content. Social Media is represented in various forms including microblogs, photo sharing, social bookmarking, social networks, blogs, business networks and forums.
Social Media has introduced extensive and substantial changes in a way by which communities, businesses, organizations and individuals communicate. Due to its extensive presence, it is widely utilized not only by the regular internet users but also by businessmen, political figures, sports personalities, movie stars and professionals
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