Who doesn’t know what Facebook is. After all, the social media giant has allowed us all for years to share with our friends and loved ones special moments of life on day to day basis. However, if we look at the bigger picture, we will find that Facebook is not restricted only to posting and sharing photos and videos. Instead, it offers businesses a unique opportunity to build a community in order to create brand awareness and establish a strong relationship with existing and prospective customers.
You can, without a doubt, bring tremendous possibilities and opportunities to your business by creating a Facebook fan page, which is a profile for a business or organization, not for an individual.
Given the fact that there are more than 1.65 bn monthly active Facebook users and over 900 mn daily active users, the opportunity is really big for marketers to use the social network juggernaut to increase brand value and business sales by many folds. Once you create a Facebook fan page, the next important step is to employ highly effective techniques to drive traffic to your website via your Facebook fan page.
Read full Blog about Branding: How Do You Kick Things Off With A Facebook Page?