Being an SEO professional, you must always be ready to follow the right steps during the different stage of web development along with the major changes that is happening with the domain name. There are some cases when a website owner wants to change the name of the domain from old to new due to the upgrade in the web services he is offering.
It seems to be very simple for a web development team to change the name of domain from old to new domain by just putting a permanent 301 redirect in the htaccess file, however it is very critical as far as SEO is concerned associated with that domain name.
SEO factors associated with domain name change
If we are changing the name of domain which is running from last 2-3 years then you must consider some of the important SEO factors associated with the domain name change and these factors include:
- Preserving the current PR of domain.
- Preserving the authority of the domain.
- Preserving the current keyword rank.
Steps to follow for preserving SEO factors during domain change
In order to maintain the reputation of website in front of search….